10 Ineffective Marketing Tactics

Do you come across marketing tactics that just make you shake your head?  Well, here’s just a random list of 10 annoying tactics that I’ve run across lately that make me do just that.  Hopefully you’re not doing any of these because they just don’t work and you’ll end up alienating and turning people off if you are.

#1.  Including a personal message promoting your opportunity when requesting friends on Facebook or sending a message to your new ‘friend’ as soon as they accept, promoting your opportunity – Delete, Ignore!!!

#2.  Participating on community forums and message boards SOLELY for the purpose of getting your link out there.  How can a person think this isn’t blatantly obvious?!

#3.  Creating a group on Facebook (or other) and spamming your group members’ in-boxes with offer after offer.  That’s a real good way to lose members FAST and if you don’t lose them, at the very least they’ll surely put you on ‘ignore’.

#4.  Advertising a website that doesn’t include a way to capture your website visitors’ information.

#5.  ‘Bad-mouthing” other companies, people and using negativity in an attempt to attract people to your business.

#6.  Trying to “sell” and “convince” people to join your business.

#7.  On Twitter, sending tweets pretending to have a conversation with someone, re-tweeting something they didn’t actually tweet, and/or DM’ing people who just followed you with your ‘offer’.

#8.  Disguising your emails in an effort to ‘trick’ your recipients to open them – this is spamming 101.

#9.  Using ‘cheesy advertising’, ‘hype’,  and making ridiculous income or product claims.

And #10.  Repeating the same message promoting your product or opportunity over and over and over on your twitter profile, facebook status, etc.   What are they thinking???!!!

Bottom line…we’re all in business to do business and there’s nothing wrong with getting your message out via the various forms of media; however, there is a right way and a wrong way.  You will have Much More Success being authentic and genuine when networking or meeting others online so instead of thinking about what you can ‘GET’, first think about what you can ‘GIVE’.  People listen to you because you have something worthwhile to say and not because you’re spamming them with your ‘offer’.

Well, that’s my list of 10 but I know it’s just a tip of the iceberg.  What other marketing “pet peeves” and/or downright “turn off” tactics have you run across lately?  I would love to hear about them.  Or is it just me and these tactics ARE effective?  I would love to hear your feedback so please leave a comment below and re-tweet to get the message out.

To Your Success!

Laura Paulson

Laura is a digital marketer and entrepreneur building assets that spin off passive residual income. She created the Marketing Training Portal with 'Quick Hits' Marketing Tips Blog and Newsletter to help fellow entrepreneurs sort through all the noise and information overload for real-world, actionable tactics and strategies to put into action to accelerate their business growth.

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Julie Klein - 7 years ago Reply

I really don’t understand how ANYONE can think that using facebook, or any other social networking site, to simply post the same “ad” repeatedly is appropriate. Could they possibly be getting responses?

I’m not up to date on all the facebook etiquette, but I do know that those posts are simply annoying. Even if I really liked what they were selling, I wouldn’t reply to that type of post.
Julie Klein ..“An idea is something that won’t work unless you do”

LauraPaulson Reply:

@Julie Klein, Hey Julie, I agree. I don’t get it either and all it does is turn people off. But then again, it all boils down to training (if that’s what their upline is doing??).

I’m so excited – I see that you got your blog up and running WOOOOHOOOOO!!!! I’ll have to check it out. Have a Great One! Thanks, Laura

Julie Klein - 7 years ago Reply

I’ve even seen a couple people from our team “spamming” Facebook. They should know better!

Please do visit my blog. The formatting is a bit amateurish, but I have a lot to say.
Julie Klein ..“An idea is something that won’t work unless you do”

Dr. Robert Doebler - 6 years ago Reply

These just reminded of a lot of bad experiences on Facebook and Twitter. I just hope people would use these networking sites more wisely and not for their selfish and useless self promotions. They are doing it wrong.

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