Analysis of 13 Billion Email Opens: 2015 Market Share Stats

Check out this great infographic from Litmus showing the analysis of 13 billion email opens, including an in-depth look at mobile, webmail, and desktop opens in 2015.

Litmus takes a look at mobile, webmail, and desktop opens over the course of the year, providing insights about why these changes occurred and how they may affect your email campaigns.

I guess the biggest take-away from this is making sure your autoresponders and websites are optimized for mobile since 55% of your subscribers are reading your emails from their mobile device.

email-client-market-share-2015-002

Image courtesy of litmus.com

Laura Paulson

Laura is a digital marketer and entrepreneur building assets that spin off passive residual income. She created the Marketing Training Portal with 'Quick Hits' Marketing Tips Blog and Newsletter to help fellow entrepreneurs sort through all the noise and information overload for real-world, actionable tactics and strategies to put into action to accelerate their business growth.

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