An Anchor Text is a piece of text that is used to describe a link.
Most people view it as a way to simply improve the appearance of their links; however, Anchor text is one of the most fundamental yet misunderstood aspects of search engine optimization. While anchor texts do shorten your links and make them look more attractive, they also serve an even deeper purpose for search engine optimization.
I ran across a great back to basics blog post on Anchor Text by Ana Hoffman of TrafficGenerationCafe.com where she shares a tutorial to help you utilize this functionality correctly to start seeing the power of Anchor Text working to increase your ranking for your online business today. Check it out ==> Anchor Text Tutorial
To Your Success!
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