Anchor Text Basics

An Anchor Text is a piece of text that is used to describe a link.

Most people view it as a way to simply improve the appearance of their links; however, Anchor text is one of the most fundamental yet misunderstood aspects of search engine optimization. While anchor texts do shorten your links and make them look more attractive, they also serve an even deeper purpose for search engine optimization.

I ran across a great back to basics blog post on Anchor Text by Ana Hoffman of where she shares a tutorial to help you utilize this functionality correctly to start seeing the power of Anchor Text working to increase your ranking for your online business today.   Check it out ==> Anchor Text Tutorial

To Your Success!

P.S.  Are you Technically Challenged?  120+ Videos Reveal All! Internet Marketing for Newbies.  Check it out HERE (aff)

Laura Paulson

Laura is a digital marketer and entrepreneur building assets that spin off passive residual income. She created the Marketing Training Portal with 'Quick Hits' Marketing Tips Blog and Newsletter to help fellow entrepreneurs sort through all the noise and information overload for real-world, actionable tactics and strategies to put into action to accelerate their business growth.

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Tweets that mention Anchor Text Basics | -- - 6 years ago Reply

[…] This post was mentioned on Twitter by Linda Garcia, Laura Paulson. Laura Paulson said: Anchor Text Basics […]

Perry A Davis Jr - 6 years ago Reply

Like mot people I viewed Anchor text as a way to improve the appearance of my link. After reading this post and getting Ana Hoffman’s book my eyes have been open to the vast ways Anchor text can be beneficial.

Perry A Davis Jr
Music City USA
Perry A Davis Jr ..What is rare and virtually non-existent in the network marketing industry

LauraPaulson Reply:

@Perry A Davis Jr, Oh yes! Opened my eyes too. Such a simple thing but still so much to learn 🙂 Thanks for the comment!

Jamie Bennett - 6 years ago Reply

Hey Laura,

Great Post and a good reminder of why Anchor Text is so important….

These are critical factors in building your search engine rankings and targeting specific keywords.

Jamie Bennett ..The Strangest Secret By Earl Nightingale

Laura Morris - 6 years ago Reply

Hi Laura

Thanks so much for this great information. I learned some new stuff about anchor text and am going to stay plugged in to you and Anna Hoffman!
Laura Morris
Laura Morris ..Golf Clubs and Marketing Methods-The Basics Will Always Win Out!

Michelle Morgan - 6 years ago Reply

Choosing the right keyword for the link that is added on it is very important for blog readers/visitors would love to read more valuable and relevant contents. Thanks for sharing such great info like this.

Mike Sweeney Legitimate Home Businesses - 6 years ago Reply

Hi Laura,

Nice piece of content on anchor text. So important for people to use for linking and backlinks. Use anchor text on internal blog pages and posts as well as any external content you have syndicated. You’ve laid out the basics here nicely.

Mike Sweeney – TSA

Kathy Sammons - 6 years ago Reply

Anchor text is very important and we all need to know more about it and figure out how to use it correctly. Anchor text is seen by Google as more important than the actual url that it is standing in for.

Thanks for the referral to the other site that had some very valuable information about links.

Take care,
Kathy Sammons

Mobile Media Marketing The Wave of The Future

Linnea - 6 years ago Reply

Hi Laura,

Great reminder to pay closer attention to our anchor text. You are right on that this is very important for SEO and I’m sure that many will appreciate your reminder and terrific referral. Thanks.
Linnea ..Blog Mastery Award

Janette Stoll - 6 years ago Reply

Hi Laura,

I was clueless what this meant when I first started blogging. But once I learned the value behind anchor texts, bye bye generic links in my post :). It’s a good idea to use it to link previous posts and in your author’s byline if you’re using article marketing.

Thanks for this great post!

Janette Stoll
Janette Stoll ..Guest Post- 5 Things I Learned from Creating a Free Marketing eBook

Dr. Erica Goodstone - 6 years ago Reply

Hi Laura,
Thanks for sharing that really valuable post. I never realized the value of using keywords in anchor texts to improve SEO. So much to know and understand.
Dr. Erica Goodstone ..10 Simple Steps for the Caretaker

Lynn Jones - 6 years ago Reply

Hi Laura,
I found this article and the others it directed me to, to be wonderfully informative! Very helpful information indeed.
Thank you!
Lynn Jones ..How are You Doing at Belly to Belly

LauraPaulson Reply:

Hi Lynn, I’m glad it was helpful. Thanks, Laura

Debbie Lattuga - 6 years ago Reply

I thought I new a lot about anchor text but I really learned some new things! Thanks for the great tutorial!
Debbie Lattuga ..Abraham-Hicks Prosperity Game – Day 9

Willena Flewelling - 6 years ago Reply

Hi Laura,

“An Anchor Text is a piece of text that is used to describe a link.”

This is the simplest, most straightforward explanation I’ve ever seen for what an anchor text is. Thanks for writing this, and for directing us to Ana’s article on it. Very helpful. 🙂

Willena Flewelling
Willena Flewelling ..The Sixth Sense- Doorway to Wisdom

Cori Hughes - 6 years ago Reply

Thank you for this informative post. I knew about anchor texts, but I did not know there were rules to it! Thanks for opening my eyes to the rules of anchor texts, I am going to really pay attention to this now!
Cori Hughes ..Please Don’t Add Me To Your Facebook Group!

Dereck - 6 years ago Reply


For the longest time when I first started learning how to market online… anchor text was like a different language to me… in fact, it was! 😀

But now, it’s one of the most common things I do with my marketing efforts today. Having the proper anchor text helps in your SEO and in helping your reader to absorbe your message.

Dereck ..Twitter Feed : Automate Your Message Today

Dewane Mutunga - 6 years ago Reply


Thanks for sharing this information. I’m always looking to do more and improve things. SEO is definitely an important part of optimizing one’s site and I could always do better. This info will help me do so.
Dewane Mutunga ..Think Like An Architect

Carla McNeil, Social Media Speaker & Coach - 6 years ago Reply

Like Cori I know about anchor text and use it but I had no idea it could be so helpful for SEO.

It’s wonderful how you can learn so much and so easily on all these great blogs!

Kevin DeRoo - 6 years ago Reply

Hey Laura,

“What is Anchor Text” is a question that I get a lot when we are talking about keywords and SEO. Ana’s article on Anchor Text is the most clear and detailed review that I have seen to date. She did an awesome job and I may just refer people to Ana’s site when I’m asked that question again!

Thanks for the resource Laura,

Kevin DeRoo ..Mentoring an Everlasting Influence

Dr. Robert Doebler - 6 years ago Reply

Hi Laura,

Really excellent article. That’s true, anchor text is more than just the appearance of a link it can be used for our SEO as well as described by Ana.

Thank you for clearing this up for most of us.

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