With its 800 million users, having a business page on Facebook is definitely an excellent means to build your brand and your warm market. And while there aren’t any hard and fast rules in social media, there are some general “best practices” that you can start with as a base. Ultimately you will have to carve out your own path with what works with your audience and what they need from you.
So what are some of these “unwritten rules” that you can guide your Facebook Page posts? Here are some good basic general rules that I’ve found useful and hope you do too.
Don’t Oversell or Undersell
You will notice that successful brands on Facebook don’t preach or sell to their fan base, they engage with them. Just like in the “real” world, people know when a salesperson is genuinely interested in understanding their needs and finding out how best to meet those needs. Using Facebook is no different. No one likes to get spammed with a never ending sales pitch. Use the 80-20 rule for sales messages vs. content/connection posts.
Focus on Engagement
You are trying to connect and get responses from your community so ask questions, post helpful tips, links to articles that your audience will Like and Share. When you make the posts about your audience and what they need and want rather than selling, you will develop a richer and deeper relationship with your community.
Post Every Day
This may seem excessive to you but as people make more friends and Like more pages, your posts may be missed. If you are only posting once or twice a week then it could be a long time between posts if your community misses one or two of them. There are studies that show posting between 3-5 times a day is a good amount for Pages but make sure you are varying your posts and also watch your stats to see what works best.
Have a Call to Action
Tell people what you want them to do – Like or comment on the post, watch the video, go to your website, etc.
Make It Fun!
Facebook is a social community and people are there to have fun. Stay true to your brand but think of ways to entertain your audience.
These “rules” are a good place to start but you’ll definitely want to track what works for you and continue to do what works. What are some other general best practices you can think of? Do you agree or disagree with any of these? What things do you do to engage with your Facebook Page community?
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