People like to buy from people they know and trust AND they love to share it with others. The typical person knows about 250 people so for every ONE person you meet and develop a relationship with, just think of the potential – it’s HUGE and best of all it’s FREE!
Of course you don’t want to “puke” your business but just the same, you don’t want to work undercover either.
Is Referral Marketing part of your overall marketing plan? If so, is your process “fly-by-night” or do you have a structured and systematic process in order to maximize your results?
John Jantsch (marketing coach, award winning social media publish, and author of Duct Tape Marketing and The Referral Engine) wrote an excellent post at www.openforum.com about the 5 Truths That Lead To More Referrals. The 5 truths he talks about are:
1. People Make Referrals Because They Need To
2. All Referrals Involve Risk
3. People Don’t Refer Boring Businesses
4. The Greatest Referral Truth Is Trust
5. Marketing is a System
If you click on the John Jantsch tag at the bottom, you’ll see additional articles on this subject to help you streamline your process.
What are some of the referral marketing strategies that are working for you? Please leave a comment below and share it with the community. Also, please share with your facebook friends and twitter follows. They will thank you for it.
To Your Success!