Whether your business is a large industrial firm or a One Person Army (OPA), the principles of growing your business and increasing your revenue are the same.
When you want to build your business revenue, you need to focus on four steps:
- Lead Capture/List Building Without a group of prospects that can be converted to clients, there is no business revenue and no revenue growth.
- Top-of-Mind Awareness If your prospects are not aware of you or your company, then it would be pure chance that they would ever become clients of yours.
- Relationship Building Every salesperson who has ever had success will tell you that the quality and quantity of your sales depend on your ability to create positive relationships.
- Creating the Sale Once the relationship is built, the prospect will want to know three things:
a. The benefits or value of doing business with you
b. The features and advantages of your product or service over your competitors
c. And the terms of buying this product and doing business with you
Once they have decided to make the purchase, you need to have a method of closing the sale and acknowledging the purchase. This could be as simple as a handshake or verbal confirmation, clicking a “yes” link or signing a contract/agreement.
How strong are these 4 elements in your business? If you’re not generating the level of revenue that you would like, your first step is to make sure that you’re not missing one of these 4 steps. Once you have them covered, look at your process and fine tune where you’re falling short and you’ll begin to see an improvement in your results.
To Your Success!