I was reading a blog post the other day that had a wealth of really, really, REALLY (did I say, “really”?! LOL) great information – many tips and tricks that I plan on implementing over time. However, there was just too much there that it actually ‘wore me out’ just reading it – “Oh cool, I need to do that” “Oh yeah that too” “oh that’s good, I need to do that”…
This brought me back to my “corporate America” days (glad they’re over.. :)) when I attended various seminars and conferences throughout my career. We had the ones where we would spend ALL day (or days) going in-depth into a subject They were exhausting!
Yes, they were beneficial (and necessary especially when you’re dealing with things like regulatory changes) but guess what happened? When we got back to the office, we had other competing priorities so the material got put on the shelf to “dig into” at a later time. Just like I plan on implementing what I learned from that blog post I was reading.
On the other hand, I also attended seminars/conferences that consisted of mini break-out sessions where we learned little “nuggets” on various subjects that we could easily implement immediately upon returning to the office.
This got me thinking about blog posts. Blog posts should be written like the second example. Mini “break-out” sessions. Time is critical so it’s important to keep your posts short and simple. Little “nuggets” that can be easily and quickly implemented for immediate results.
If your subject needs to be more in-depth, then break it down into a series, instead, in bite size chunks. “Long winded” posts tend to get boring and people just don’t have enough time, no matter how well you write. So keep it short and simple so your readers can easily digest and apply what they learn immediately. They will thank you for it.
In addition to keeping your posts short and simple, here are a few other important tips to keep in mind:
- Check for typos: (typos are a major turn off for me and I’m sure I’m not alone) Always proofread your post. A small typo here and there can be understood, but make sure you don’t make any magor errers (sorry, couldn’t help myself 🙂 (or even small typos consistently).
- Clear Thoughts: Make sure you put your thoughts clearly before your readers so that it does not become tedious for them to read.
- Interesting: Make sure that you hold your reader’s attention by making sure your posts aren’t drab. They must not be written in a tone that is tiring to read. Write short sentences and keep them crisp and precise. Always hit the point immediately in the course of your article.
- Link: Keep linking the blogs you read to yours in order to build a network. Those people will be, in turn, encouraged to link to you. Remember, linking increases rankings.
- Keywords: Using the keywords of your posts frequently increases the search ability of that particular article of yours which in turn leads more people to visit your blog.
- Keep it Conversational: Write in a friendly tone. Avoid using too many slang words, but otherwise, make sure your posts are conversational.
- Post Title: A catchy post title or headline is half your business solved. It can glue a reader to your post almost immediately. However, do not put misleading post titles, or you will lose creditability.
- Reader Friendly Content: At all costs keep your content – articles, poems, photographs, videos – reader friendly, that is to say, it should keep more and more readers interested. Your reader must be at the center of your post in a way that your reader must feel that he/she is gaining something out of reading your post. This is the basic rule in marketing.
- Worthwhile: Never let the reader feel that he/she has been tricked into reading your post or clicking on your blog link. You are thwarting all your long term chances of that reader coming back to your blog.
So, what do you think? I’d love to hear your feedback on this. Do you struggle with any of these? I know, I tend to get “wordy” so thinking “short and simple” will help me stay on track. Share your thoughts by leaving a comment below. Also, please pass this post on to your Facebook and Twitter friends.
To Your Success!
P.S. Finding topics to blog about can sometimes be a challenge so if you struggle with coming up with topics for your next blog post, Amanda Marie McClellan wrote an excellent post (it’s a 2-part series) that I believe you’ll find very useful. This post is sure to get your creative juices flowing so I highly recommend you check it out >>> HERE