You Need To Build A List

Are you successful with your Internet business? Better yet, do you think you are successful with your online business? When most online entrepreneurs are asked these questions, they often brush it off. This is because most of them, who have not yet realized the right way to succeed in Internet Marketing, continue to believe that the mere fact that they have a website is already enough to succeed on the Internet. 

The truth is, they all end up very upset because they fail to realize the secret behind the success in Internet Marketing.

Having a website is not a guarantee that your online business will succeed. How will you succeed if people will not realize that your business even exists online? The key to Internet marketing is to get your business NOTICED.

An effective way to do this is to build an opt-in list. In fact, most of the people who are already experts in Internet Marketing will tell you that building a highly targeted opt in list is the most effective and important tool in Internet marketing.

Basically, an opt in list is a list of email addresses of people who have agreed to obtain any kind of information from online businesses like you. The term “opt in” means that you have their permission to send to them whatever newsletters, brochures, or promotions that you have in your online business.

It is extremely important that you have their permission first before you send them information because unsolicited emails will be regarded as spam, and spamming is an illegal activity on the Net.  Spam is rampant and approximately 86.4% of email being sent today is considered or identified as spam.  And not only is spamming an illegal activity but it makes it even more difficult for us Internet Marketers who ARE following the rules because it affects our open rate.  Last year the open rate of emails was 22% and today’s it’s about 14%.  Other things that affect your open rates, that you CAN control, are your subject line, when (day/time) you’re sending your emails, your “from” address, personalization and relevancy.  However, that’s an entirely different subject.

Because of the feasibility of building an opt in list on Internet marketing, most of the online entrepreneurs consider it as the most treasured tool online. They need this list in order to get the consumer’s attention and sustain interest.

By creating an opt in list, you will be able to maintain solid contact with your previous buyers at the same time boost your sales because of the fact that you have a sure target market always ready to purchase from you.

An Opt in list is considered to be the most important asset to an Internet marketer. In fact, if in case something bad happens like emergencies and catastrophes and they could only save one item, it would be their opt in list saved on a backup disk.

Just imagine how these people value their opt in list. If this is the case, then it must be really something, right?!

As they say, the money is in the list and that’s why most businesses consider an Opt in list as valuable as gold.

So happy list building!

To Your Success,

Laura Paulson

Laura is a digital marketer and entrepreneur building assets that spin off passive residual income. She created the Marketing Training Portal with 'Quick Hits' Marketing Tips Blog and Newsletter to help fellow entrepreneurs sort through all the noise and information overload for real-world, actionable tactics and strategies to put into action to accelerate their business growth.

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Carstarphen - 7 years ago Reply

Good post Laura,

A customer list or mailing list is valuable to any business. The great thing about the internet is that it does not hardly cost anything to build:)


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.-= Carstarphen´s last blog ..How To Choose Your Perfect Niche Market =-.

LauraPaulson Reply:

@Carstarphen, Hey Jeremiah! Thanks for stopping by and commenting. Yes, you are correct. The internet really levels the playing field making it possible for anyone to succeed online when they develop the skills. Blessings, Laura

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