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An Anchor Text is a piece of text that is used to describe a link.
Most people view it as a way to simply improve the appearance of their links; however, Anchor text is one of the most fundamental yet misunderstood aspects of search engine optimization. While anchor texts do shorten your links and make them look more attractive, they also serve an even deeper purpose for search engine optimization.
I ran across a great back to basics blog post on Anchor Text by Ana Hoffman of TrafficGenerationCafe.com where she shares a tutorial to help you utilize this functionality correctly to start seeing the power of Anchor Text working to increase your ranking for your online business today. Check it out ==> Anchor Text Tutorial
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21 Responses
Hi Laura,
Really excellent article. That’s true, anchor text is more than just the appearance of a link it can be used for our SEO as well as described by Ana.
Thank you for clearing this up for most of us.
Hey Laura,
“What is Anchor Text” is a question that I get a lot when we are talking about keywords and SEO. Ana’s article on Anchor Text is the most clear and detailed review that I have seen to date. She did an awesome job and I may just refer people to Ana’s site when I’m asked that question again!
Thanks for the resource Laura,
Kevin
Like Cori I know about anchor text and use it but I had no idea it could be so helpful for SEO.
It’s wonderful how you can learn so much and so easily on all these great blogs!
Laura,
Thanks for sharing this information. I’m always looking to do more and improve things. SEO is definitely an important part of optimizing one’s site and I could always do better. This info will help me do so.
Laura,
For the longest time when I first started learning how to market online… anchor text was like a different language to me… in fact, it was! 😀
But now, it’s one of the most common things I do with my marketing efforts today. Having the proper anchor text helps in your SEO and in helping your reader to absorbe your message.
-Dereck
Laura-
Thank you for this informative post. I knew about anchor texts, but I did not know there were rules to it! Thanks for opening my eyes to the rules of anchor texts, I am going to really pay attention to this now!
Cori
Hi Laura,
“An Anchor Text is a piece of text that is used to describe a link.”
This is the simplest, most straightforward explanation I’ve ever seen for what an anchor text is. Thanks for writing this, and for directing us to Ana’s article on it. Very helpful. 🙂
Willena Flewelling
I thought I new a lot about anchor text but I really learned some new things! Thanks for the great tutorial!
Hi Laura,
I found this article and the others it directed me to, to be wonderfully informative! Very helpful information indeed.
Thank you!
Lynn
Hi Lynn, I’m glad it was helpful. Thanks, Laura
Hi Laura,
Thanks for sharing that really valuable post. I never realized the value of using keywords in anchor texts to improve SEO. So much to know and understand.
Erica
Hi Laura,
I was clueless what this meant when I first started blogging. But once I learned the value behind anchor texts, bye bye generic links in my post :). It’s a good idea to use it to link previous posts and in your author’s byline if you’re using article marketing.
Thanks for this great post!
Janette Stoll
http://www.marketingdirectsales.com
Hi Laura,
Great reminder to pay closer attention to our anchor text. You are right on that this is very important for SEO and I’m sure that many will appreciate your reminder and terrific referral. Thanks.
Anchor text is very important and we all need to know more about it and figure out how to use it correctly. Anchor text is seen by Google as more important than the actual url that it is standing in for.
Thanks for the referral to the other site that had some very valuable information about links.
Take care,
Kathy Sammons
Mobile Media Marketing The Wave of The Future
Hi Laura,
Nice piece of content on anchor text. So important for people to use for linking and backlinks. Use anchor text on internal blog pages and posts as well as any external content you have syndicated. You’ve laid out the basics here nicely.
Mike Sweeney – TSA
Choosing the right keyword for the link that is added on it is very important for blog readers/visitors would love to read more valuable and relevant contents. Thanks for sharing such great info like this.
Hi Laura
Thanks so much for this great information. I learned some new stuff about anchor text and am going to stay plugged in to you and Anna Hoffman!
Laura Morris
Hey Laura,
Great Post and a good reminder of why Anchor Text is so important….
These are critical factors in building your search engine rankings and targeting specific keywords.
Regards,
Jamie
Like mot people I viewed Anchor text as a way to improve the appearance of my link. After reading this post and getting Ana Hoffman’s book my eyes have been open to the vast ways Anchor text can be beneficial.
Perry A Davis Jr
Music City USA
@Perry A Davis Jr, Oh yes! Opened my eyes too. Such a simple thing but still so much to learn 🙂 Thanks for the comment!
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