And you want control over hitting your income targets…
Then you MUST focus on tracking your Average Lead Value and Average Customer Value.
Your Average Lead or Average Customer Value is just what it sounds like… It’s what each lead or customer – on average – earns you.
Your goal is to track these values so you need to start testing in order to increase it.
In a nutshell, you can’t market effectively if you skip this process. And, unfortunately, that’s what most marketers are doing and why they struggle to build their business.
Here are 5 things you can do to directly increase these values.
Once you start tracking your lead and customer value, you can apply Cashflow Optimization to increase your earnings. This is exactly how you can take control of the steering wheel of your income.
Whether you’re a consultant, coach, agency, network or affiliate marketer — it doesn’t matter… you’re not going to make it if you can’t incrementally increase what you earn per lead and customer.
So, if you’re serious about reaching your goals, and you plan on leveraging the Internet to accomplish those goals, it’s not a question of IF you should be tracking your lead value but rather… “Where do I start?”
First, you need a marketing funnel system.
Don’t listen to anyone who says you don’t.
Everyone successful online who is telling you funnels don’t work, trust me, they have a funnel of their own but they’re just pretending it’s not there. Every. Single. Time.
You can’t track your lead value or increase what you earn with any level of predictability without a marketing funnel. Period.
A marketing funnel is an automated process that attracts individuals to what you have to offer, educates them, and makes it easier for them to buy.
Within that funnel you get to add more and more offers, and test different parts of the process to consistently improve what that funnel earns you. It’s a major deal.
If you’re not doing it you’re not really marketing in a way that sets you up to win.
To set-up a marketing funnel system you have two options:
1. Set the marketing funnel system up on your own WordPress site (you’re on a WordPress site now)
2. Use a system like Kartra.
There’s been a flood of attacks on WordPress sites recently (what else is new, huh?!) that you do not want to be a victim of.
Do you come across marketing tactics that just make you shake your head?
Do you have so much to do that it seems overwhelming and you just shut down and do nothing?
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